It was an especially important launch as far as I was concerned. Last year's event (despite being my first Punchestown experience, and an excellent one at that) seemed to feel a little like Groundhog Day to the committed masses. As Kings of Leon mechanically ground out a tired set in the rain, many thousands cast their mind forward to next year... and the thought of parting with a three figure sum just to do it all again.
Post festival-hangover, it was obvious that something had to change.

I'm not sure that there is a stylistic canyon much wider than Kings of Leon to Eminem. But before eager thumbs could attack Blackberrys and iPhones, the second headliner was confirmed.

Jay-Z? Headlining a ROCK FESTIVAL?! This is an outra...wait...
The Jigga-man came, saw and conquered Glastonbury in the face of a tight jeaned shitstorm in 2008. For Oxegen to set him AND Eminem on top of the pile this year is nothing short of genius. If you need to have this explained to you, there's a handy little [X] button at the top right hand side of the page. Keep going, there you go.
The usual comfort-zone list of indie, electro, folk and rock is already there in abundance (and will be added to on March 8th), so there is little doubt that this year's festival will draw in the crowds. But hopefully with acts like the Black Eyed Peas taking to the main stage, it'll hit the headlines as one of the most memorable and diverse rainymuddydrunkenfarmerfieldweekenders in recent years.
We can only hope.

